P R O D U C E R

RESUME

where I've been & what I've been up to...

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voyager // brooklyn, ny

head of production (present)

arnold worldwide // new york, ny

broadcast producer / june 2017 - april 2019

clients: Amgen & Novartis "Aimovig" and Sanofi & Regeneron "Dupixent" (please reach out for PW access)

arnold worldwide // boston, ma

assistant broadcast producer / march 2015 -- june 2017

clients: Jack Daniel's, CenturyLink, Carnival Cruise Lines, Sutter Health, New Balance, Huntington Bank, KAO / Jergens & John Frieda (please see my “Work” for details)

marketing producer / june 2014 -- february 2015

Center for Disease Control // co-managing the account team for the 2014 through 2016 Tips from Former Smokers Campaigns for the Office of Smoking & Health

  • Maintain the talent & traffic coordination of all broadcast materials for the Tips 2014 Anti-Smoking Campaign.

  • Leading the production of the Tips 2015 Anti-Smoking Campaign; utilizing real people to share their story through a fully integrated campaign including TV, Radio, Social Content, & Print/OOH across a national media buy.

  • Co-managing the recruitment effort for our Tips 2016 Anti-Smoking Campaign; working with a number of partners to help

    find the appropriate individuals for our next round of desired smoking-related illnesses.

associate marketing producer / october 2012 -- may 2014

Santander Bank // supported the account team for the re-branding of Sovereign Bank in the Northeast to Santander across five markets, successfully bringing an existing global brand & claim into the U.S.

  • Provided support to develop the brand & new products via TV, Radio, Print/OOH, Social Content, & in-branch collateral for 700+ branches.

  • Lead the development of all in-branch & direct mail material for Santander's credit card business.

  • Co-launched Santander’s social media presence in the U.S. via Facebook, Twitter, LinkedIn, & YouTube.

  • Daily liaison for clients launching new credit cards & offers for existing cards: determining project goals, co-writing scopes, managing timelines & milestones, acquiring resources, supervising internal creative & production expectations w/ client needs, maintaining budgets, & communicating project statuses both internally & externally.

National Bank Holdings (Bank Midwest & Community Banks of Colorado) // account support to develop Print/OOH, Radio & Email Marketing for several brand, commercial capabilities, mortgage & premium product campaigns. 

Carbonite // strategized w/ clients to help maintain & grow online social presence.

Pearle Vision // launch a fully-integrated campaign in 2013 focused on eye health & the importance of routine eye exams in several markets across the U.S., Canada, & Puerto Rico.

sparkline digital // boston, ma

assistant account manage, strategy / april -- october 2012

Partners HealthCare (Center for Connected Health, Transparency: Quality & Safety, Genetic Medicine, Partners HC at Home, & Spaulding Rehabilitation Network) // assistant manager for the redevelopment & redesign of all Partners HealthCare websites. Fostering client relationships, discovery research via competitive reviews, content analysis, and conducting Stakeholder interviews. Maintained daily updates for sites using Drupal & Teamsite, and assisted w/ social strategy development for recruitment. 


freelance & internships

hammond pond dental associates // social media consultant -- launched social presence & wrote/distributed press releases

hill holliday // broadcast & post-production intern -- assisted w/ daily Dubs requests & coordinated screenings for producers/creative teams.

woonteiler ink // marketing & pr intern -- wrote/edited press releases & media kits


education

emerson college, 2011 // b.s. marketing communication: advertising & pr, cum laude

new york university // london, uk (study abroad program)